Category Archives: Marketing

Your Website Sucks!

Make Your Website Suck Less!

I am very sorry to be the bearer of bad news but I need to be honest with you about your website. IT SUCKS! I know you have spent hours, well at least 30 minutes, working on your website, and I know you are very proud of it but the reality is it sucks and well you have work to do. I know it can be hard to face facts like this, but the sooner you realize it the sooner you can do something about it.

The reality is all websites suck in some way, there is no PERFECT website! That is why you need to constantly be working on your website to improve it. Test how people use your website, test new layouts, create landing pages for specific keywords. Always keep working on your site and eventually, just maybe, your website will at least suck less than it did before.

Unfortunately this is not the way most people view their website. Most people view their website as a one off. They get it done and then they don’t look at it or update it until their customers start telling them that their site sucks. Then the most common thing that is done is not to actually start working on the website, but to give it a redesign and leave it alone all over again. Time to break the cycle. Here are 10 things you can do to improve your website everyday / week / month.

  • Write a Blog Post – It can be hard to write all the time. I know but adding new content will help keep people coming to your website and talking about you. Don’t have a blog, add one. Brochure websites are old and no one wants to see them anymore.
  • Create Videos – People like video and it gives you an opportunity to show off what you do and how you do it. It can be a little more time consuming than just a regular blog post but you can post it to YouTube and you might even gain a few more visitors.
  • Clean Up Links – Links break and going back through and fixing broken links on your website can help your visitors.
  • Get a Favicon / Icon – Not only can a favicon make your website stand out to visitors when they bookmark it a decent icon can really stand out on a mobile device. That means adding more than just the 16×16 or 32×32 pixels size images that a lot of favicon creators make. Not creative? Go and download one from Free Favicon.
  • Update Your CMS – I love using WordPress for creating websites and they are regularly updating the software to make more features available and to keep it secure. It does not matter if you use WordPress or some other CMS keep it updated! It might just make the difference between being hacked or not being hacked. Need a hand? I can help you.
  • Get Mobile – There is no excuse anymore, you need a mobile website and the longer you go without one the more visitors and customers you lose. There are multiple different ways to create a mobile website from updating your theme to using a mobile url.
  • Rewrite Old Posts – Things change, pretty quickly sometimes on the Internet. Taking a few minutes to rewrite an old post, especially if it is a popular post, can help keep the traffic coming. Don’t have a blog see the first point.
  • Check Your Analytics – Everyone wants access to their analytics, but how often do you check them? Go take a look find out what is popular on your site and what people are visiting / using. Not to mention look for a way to perhaps filter out all those stupid referral spammers that keep messing up your stats.
  • Speed Up Your Website – Over time your website gets slower and doing a check of what is causing your site to slow down once in awhile is good for everyone from the search engines to every visitor you get. This can easily become a regular task that you should do just to keeps things running at top speed.
  • Fix HTML Issues – It can get boring, but fixing those little HTML things that are overlooked like titles, meta tags, image alt attributes can all make a difference on your website.

There you go ten ways to make your website suck less. It does not take a rocket scientist to make your website suck less it just takes some time and dedication. Go and make your website suck less!

Get Serious or Go Home!

One of the pieces of advice I usually give people about their website is to take it seriously. Think about it, your website is the public face of your business to the world if you don’t take it seriously then why would anyone else take you seriously. It can be hard to take your website… Continue Reading

Affiliate Summit West Summary

From January 8th to 10th I attended Affiliate Summit West in Las Vegas. I wanted to give you an overview of some of my favourite sessions and other activities while I was down there. Below are some of the sessions that stood out for me. How to Quadruple Revenue Using Existing Traffic I attended this… Continue Reading

High Resolution QR Codes

I decided a little while ago to attend Affiliate Summit in Las Vegas in January 2012. For the conference I needed some business cards and wanted to add a QR Code to the card to make it easy to contact me by scanning the code. The problem is most of the QR code generators that… Continue Reading

BOTW Promo Code

There are not very many directories I will pay money to get into these days, but Best of the Web (BOTW) is one of the few that I will still find the time and money to submit to. BOTW does not offer many promotions very often so when one comes out you should try to… Continue Reading

Email Website Promotion

Everyone has email, in fact email is one of the main reasons people have an Internet connection in the first place. People understand email, it is easy to use and lets them stay in touch with friends, family and get the information that they are looking for. Email is also one of the best ways… Continue Reading

Blogger Cards are Here

I talked about the free blogger cards that ooprint was offering in May and thought I would give an update that the cards I had ordered showed up in the mail today. They are not bad, the paper stock is a standard business card paper stock and they look pretty sharp. Overall they are nice… Continue Reading

Free Blogger Cards

I am cheap, I fully admit that I don’t like to spend money if I don’t have too. Some people might call it frugal, but I like to call things what they really are, in this case I am cheap. Being cheap means that I am always on the lookout for a good deal and… Continue Reading

Website Promotion is a Social Activity

Recently I had a conversation with a client that is wanting to raise the profile of their website ask me if buying text links on other sites was a good idea. They had read my blog post about Text Link Ads and thought it might help them to increase the traffic on their website. Interestingly enough, lately… Continue Reading