How To Lower Your Alexa Rank
Posted in Marketing | By LGR | On October 3rd, 2007
I have been doing a lot of reading about Alexa rank lately, and I was curious how I might be able to lower my Alexa ranking. While most webmasters would probably agree that the Alexa ranking is not very accurate, it does play a role in how some websites are valued. A good example is Text Link Ads, where Alexa rank helps to determine the price for selling links from your site.
As an experiment to see if I could lower the Alexa rank of three separate websites I added an Alexa widget to each site and recorded the Alexa rank from August 8, 2007 for one site and from August 23, 2007 for two other sites. Below is the data for the three sites.
Date Website 1 Website 2 Website 3 8/8/2007 556,017 8/15/2007 473,705 8/20/2007 445,224 8/23/2007 423,651 643,353 1,733,470 8/28/2007 401,288 670,621 1,736,471 8/29/2007 392,310 650,306 1,647,715 9/2/2007 392,128 644,207 1,646,994 9/7/2007 378,928 612,253 1,519,212 9/10/2007 378,928 608,857 1,442,110 9/12/2007 354,528 566,842 1,441,124 9/22/2007 344,909 566,842 1,441,124 9/24/2007 342,354 554,282 1,351,596 9/27/2007 343,567 529,555 1,281,987 10/2/2007 349,609 519,612 1,152,594 Drop in Alexa Rank -206,408 -123,741 -580,876
Overall there was a decrease in the Alexa ranking by adding the Alexa widget to the sites. While I dislike adding additional items to websites that will slow down a page load, placing an Alexa widget on your site might be worth considering if you are thinking of selling direct advertising or other text link sales. With a little clever CSS and HTML the visitor does not even need to know the Alexa widget is there, yet the visit will be counted by Alexa.
I am going to keep the Alexa widget on the three sites until Christmas and see if the sites Alexa ranking continues to slowly drop. One of the sites is fairly new, launching only in June 2007, so it might gain more traffic by December and drop more significantly.
I’ve been seeing the same trends on my site after installing the widget. Thanks!
It has been interesting to watch the Alexa rank drop and it has been a good experiment so far. I might do another report in December after the widget has been on the sites for four months. Nice to know it does similar things for others.
Great post on how to reduce alexa rank by using the alexa rank widget. I have seen your three websites records and it indicates that reduction of alexa rank. This would be a great tip for the seo’s around the world. Thank you very much for this useful post.
It is a slow drop in rank. I have noticed that one of my sites has come up a little, but traffic has dropped off some so it does not surprise me that the Alexa rank came up a little again.
My website http://www.fortunehotels.in isn’t having good position in Alexa. I have downloaded alexa toolbar & placed alexa widgets on the website but no improvement there. Even I read on many sites that that alexa widget, redirections are myth. Is that true? I need your feedbacks.
I have not tried this before. If this works then it can be a big boost for my website.Thanks for the tips!
From my experience of adding the Alexa widget to sites shows that it more accurately reflects the Alexa ranking. Your Alexa ranking will drop is your traffic increases and go up if your traffic drops off. It is probably most important to have consistent regular traffic. The sites I have the Alexa widget on are still dropping in Alexa rank, which reflects the current traffic the sites are getting.
I forgot I did this little experiment. The sites are still dropping in Alexa rank, but I am still not sure how helpful it has been. I will have to check again in December.